In India’s 3000 crore writing instruments industry Luxor is the bell weather. Founded in 1963, by a young, impressionable D K Jain it has grown to now becoming the industry leader. The brand has introduced technologies and designs that have won it awards and accolades and for six consecutive years the Ministry of Commerce’s 2-Star Export Trading House status. Luxor has brought to India such powerful brands as Pilot, Parker and Waterman.
Rendering a thought to paper is something people simply take for granted. But take away the instrument that makes this possible and the world will become a place devoid of art, music, literature and science. People will slowly regress to the Stone Age.
In that sense the writing instrument is a tool of immense power.
In India it’s a INR Rs 3000 crore industry growing at 10% per annum. Despite the importance it holds in people’s lives the business itself is fragmented, divided between the organised and unorganized sectors and between the very large companies and very small fringe manufacturers.
The range of writing instruments vary from the very expensive fountain pens to pencils and encompass within their fold ball pens, hi-liters, overhead projector pens, colour pencils, gel pens, permanent- and whiteboard- markers and other specialized instruments. Like a power icon sitting in between these varieties is Luxor, the market leader with a share of over 20%. Luxor is also one of India’s oldest and most recognized brands and, in many ways, a company that launched the writing instruments industry in India and shaped its destiny.